Monthly Archive: May 2005

The National Advertising Division, a self-regulatory agency that review and sometimes mediates disputes between competitors has referred a complaint to the FTC, after Federal Express refused to cooperate. At issue is a commercial, aired by FedEx during the SuperBowl (and immensely popular), in which the company spoofs ad tactics used to get people to remember …

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Permanent link to this article: http://cobaltlaw.com/fedex-and-ups-go-groin-to-groin-in-false-advertising-claim/

The Viral & Buzz Marketing Association has aligned itself with Massachusetts representative Mike Festa, who has introduced a bill that, if passed, would require that children get parental permission before participating in Buzz marketing efforts. The Bill focuses on online word-of-mouth programs that encourage children to “talk up” products or services to their friends in …

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Permanent link to this article: http://cobaltlaw.com/viral-marketing-association-agrees-kids-should-buzz-off/

U.S. District Court Judge Amy St. Eve has, at the request of the FTC, frozen the assets of Clevelink Trading and Real World Media after receiving complaints that the companies were driving traffic to their sites in violation of the recently enacted CAN-SPAM Act. The FTC alleges that the spam sent out by Defendants contained …

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Permanent link to this article: http://cobaltlaw.com/date-lonely-wife-invitation-turned-down-by-ftc/

In the wake of growing concerns over the expanding waistlines of children and adults across the country, McDonald’s has agreed to cut the fat, or at least the trans fat, from its cooking oil. As part of a settlement with a number of plaintiffs, including consumer watch group called Ban Trans Fats, McDonald’s has agreed …

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Permanent link to this article: http://cobaltlaw.com/mcdonalds-settles-trans-fat-lawsuit-and-loses-some-green-of-its-own/

Mattel’s new television commercial, which advertises its new JUICE BOX personal video-stereo system caught the eye (or ire) of the Children’s Advertising Review Unit (CARU), which monitors advertising directed at children. The JUICE BOX is a media player that allows children to play music, look at digital photoes, and even watch programming. The JUICE BOX, …

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Permanent link to this article: http://cobaltlaw.com/caru-squeezes-mattel-for-new-juice-box-ads/

Car-Freshner, the company that makes those little pine-scented cardboard trees that dangle from many an automobile, has sued Urban Outfitters and Cordog Cards for trademark infringement in U.S. District Court. The suit claims that the defendants have been unjustly enriched by the use of the trademark pine-tree on holiday cards that feature the tree with …

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Permanent link to this article: http://cobaltlaw.com/pine-tree-car-freshener-company-smells-trademark-infringement-at-urban-outfitters/

The Los Angeles Times reports that the Motion Picture Association, in conjunction with the Japan Boy Scouts, has created the world’s first merit badge awarded for “respect and protection of intellectual property.” Evidently, the Motion Picture Association of America has approached the Boy Scouts several times in an attempt to persuade the Boy Scouts of …

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Permanent link to this article: http://cobaltlaw.com/be-careful-what-you-download-a-boy-scout-might-be-watching/