Monthly Archive: October 2005

Rex Bell, creator of STAR BOCK beer, is raising the bar on his trademark infringement case. In August of this year, a district court judged ruled that Bell’s use of the mark and the sale of the beer did not infringe the Starbuck’s coffee trademark. The Judge, however, put a number of restrictions on Bell’s …

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Permanent link to this article: http://cobaltlaw.com/star-bock-beer-foaming-over-starbucks-decision/

Kraft Foods, which markets drinks under the Capri Sun label, got a clean bill of health this week from the Children’s Advertising Review Unit, (“CARU”), which requested the food conglomerate substantiate its claims that its childrens sports drink “hydrates better than water.” Kraft provided CARU with a study conducted at the University of Georgia that …

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Permanent link to this article: http://cobaltlaw.com/krafts-claims-of-hydration-not-watered-down/

The Trademark Trial and Appeal Board issued a recent decision upholding the examiner’s refusal to register the color RED for non-functional plastic training equipment shaped like knives, flashlights, pistols, and other objects used for training law enforcement personnel. The company, Armament Systems, colored all of its “toy” weapons and armament items in a bright red. …

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Permanent link to this article: http://cobaltlaw.com/red-found-to-be-functional-for-safety-goods/