Monthly Archive: August 2009

In re General Technologies, Inc., Serial Nos. 77052472 and 77052485 (July 23, 2009) While never inherently distinctive, a color can function (and register) as a trademark if the applicant can show that the color has acquired secondary meaning and that it is not functional; meaning that the purchasing public identifies the color with the source …

Continue reading »

Permanent link to this article: