Last week, Abercrombie & Fitch CEO Mike Jeffries admitted he didn’t make A&F clothes in larger sizes. His reasoning: beautiful – read thin – people attract other beautiful people to wear A&F’s clothing; and unattractive – read fat – people detract from his stores. Then came the immediate firestorm of fury on social media sites …
Monthly Archive: May 2013
Permanent link to this article: http://cobaltlaw.com/trademarks-and-social-media-what-we-can-all-learn-about-branding-from-abercrombie-fitch-and-amys-baking-company-2/
Last week, Abercrombie & Fitch CEO Mike Jeffries admitted he didn’t make A&F clothes in larger sizes. His reasoning: beautiful – read thin – people attract other beautiful people to wear A&F’s clothing; and unattractive – read fat – people detract from his stores. Then came the immediate firestorm of fury on social media sites …
Permanent link to this article: http://cobaltlaw.com/trademarks-and-social-media-what-we-can-all-learn-about-branding-from-abercrombie-fitch-and-amys-baking-company/