Category Archive: Children’s Issues

By now, most of the world has heard about this: The latest app on the Apple App-Store, which sold for $0.99 invited buyers to “See how long you can endure his or her adorable cries before you just have to find a way to quiet the baby down!” Shake your phone, and the baby stops …

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Permanent link to this article: http://cobaltlaw.com/the-offensive-shaken-baby-iphone-applet-what-can-companies-learn/

On December 5, 2008, The Children’s Advertising Review Unit (”CARU,”) a division of the Better Business Bureau, issue a press release admonishing advertisers to make clear disclosure about the need for adult supervision with certain toys, particularly when those toys are advertised directly to children. CARU highlighted a new product from Wham-O, called the Slip …

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Permanent link to this article: http://cobaltlaw.com/timing-is-everything-caru-bonks-wham-o-for-inadequate-disclosures/

In Williams v. Gerber Prods. Co., 523 F.3d 934 (9th Cir. Cal. 2008), a panel of the United States Court of Appeals for the Ninth Circuit (“Court” or “Court of Appeals”), in a published opinion, reversed the judgment of the District Court, and found, under California law, Plaintiffs could proceed with their case against Gerber …

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Permanent link to this article: http://cobaltlaw.com/gerber-gets-a-snackdown-by-the-ninth-circuit-over-misleading-packaging/

In July of 2006, Nestle Waters North America, launched a campaign directed at kids for its new AquaPod waters, specially shaped water bottles designed to promote water-drinking among teens. Included in the campaign were commercials that featured children not obeying their parents and characterizing the parents as “nags.” According to CARU, the self-regulatory agency that …

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Permanent link to this article: http://cobaltlaw.com/nestles-aquapod-ads-leave-parents-all-wet-2/

In July of 2006, Nestle Waters North America, launched a campaign directed at kids for its new AquaPod waters, specially shaped water bottles designed to promote water-drinking among teens. Included in the campaign were commercials that featured children not obeying their parents and characterizing the parents as “nags.” According to CARU, the self-regulatory agency that …

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Permanent link to this article: http://cobaltlaw.com/nestles-aquapod-ads-leave-parents-all-wet/

The FTC is getting serious about children’s privacy. According to the FTC website, xanga.com (and its pricipals, Marc Ginsburg and John Hiler) agreed to pay a whopping $1 Million in civil penalties for violating the Children’s Online Privacy Protection Act (“COPPA”). According to the FTC, the xanga site allowed users under the age of 13 …

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Permanent link to this article: http://cobaltlaw.com/xangacom-pays-one-million-for-violating-coppa/

The Children’s Advertising Review Unit (“CARU”) determined that the advertising, aired on Nickelodeon, for a new SpongeBob SquarePants DVD violated the CARU Advertising Guidelines prohibiting advertising placement of a product during the show that features the same characters. Nick was quick to remove the problematic ad placement, noting that human error was the culprit. Advertisements …

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Permanent link to this article: http://cobaltlaw.com/spongebob-gets-squared-away-by-caru/

The Children’s Advertising Review Unit (“CARU”) issued a press release today stating that food company Kellogg’s, which markets to children on children’s programming, has agreed to remove the tagline It’s the Fruit Snack with a Twist from its “Twistables” fruit-flavored snacks. The press release also stated that Kellogg’s has agreed to remove from its television …

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Permanent link to this article: http://cobaltlaw.com/caru-questions-fruity-ad/

The Viral & Buzz Marketing Association has aligned itself with Massachusetts representative Mike Festa, who has introduced a bill that, if passed, would require that children get parental permission before participating in Buzz marketing efforts. The Bill focuses on online word-of-mouth programs that encourage children to “talk up” products or services to their friends in …

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Permanent link to this article: http://cobaltlaw.com/viral-marketing-association-agrees-kids-should-buzz-off-3/

The Viral & Buzz Marketing Association has aligned itself with Massachusetts representative Mike Festa, who has introduced a bill that, if passed, would require that children get parental permission before participating in Buzz marketing efforts. The Bill focuses on online word-of-mouth programs that encourage children to “talk up” products or services to their friends in …

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Permanent link to this article: http://cobaltlaw.com/viral-marketing-association-agrees-kids-should-buzz-off-2/

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