Category Archive: Children’s Issues

By now, most of the world has heard about this: The latest app on the Apple App-Store, which sold for $0.99 invited buyers to “See how long you can endure his or her adorable cries before you just have to find a way to quiet the baby down!” Shake your phone, and the baby stops …

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Permanent link to this article: http://cobaltlaw.com/the-offensive-shaken-baby-iphone-applet-what-can-companies-learn/

On December 5, 2008, The Children’s Advertising Review Unit (”CARU,”) a division of the Better Business Bureau, issue a press release admonishing advertisers to make clear disclosure about the need for adult supervision with certain toys, particularly when those toys are advertised directly to children. CARU highlighted a new product from Wham-O, called the Slip …

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Permanent link to this article: http://cobaltlaw.com/timing-is-everything-caru-bonks-wham-o-for-inadequate-disclosures/

In Williams v. Gerber Prods. Co., 523 F.3d 934 (9th Cir. Cal. 2008), a panel of the United States Court of Appeals for the Ninth Circuit (“Court” or “Court of Appeals”), in a published opinion, reversed the judgment of the District Court, and found, under California law, Plaintiffs could proceed with their case against Gerber …

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Permanent link to this article: http://cobaltlaw.com/gerber-gets-a-snackdown-by-the-ninth-circuit-over-misleading-packaging/

In July of 2006, Nestle Waters North America, launched a campaign directed at kids for its new AquaPod waters, specially shaped water bottles designed to promote water-drinking among teens. Included in the campaign were commercials that featured children not obeying their parents and characterizing the parents as “nags.” According to CARU, the self-regulatory agency that …

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Permanent link to this article: http://cobaltlaw.com/nestles-aquapod-ads-leave-parents-all-wet/

The FTC is getting serious about children’s privacy. According to the FTC website, xanga.com (and its pricipals, Marc Ginsburg and John Hiler) agreed to pay a whopping $1 Million in civil penalties for violating the Children’s Online Privacy Protection Act (“COPPA”). According to the FTC, the xanga site allowed users under the age of 13 …

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Permanent link to this article: http://cobaltlaw.com/xangacom-pays-one-million-for-violating-coppa/

The Children’s Advertising Review Unit (“CARU”) determined that the advertising, aired on Nickelodeon, for a new SpongeBob SquarePants DVD violated the CARU Advertising Guidelines prohibiting advertising placement of a product during the show that features the same characters. Nick was quick to remove the problematic ad placement, noting that human error was the culprit. Advertisements …

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Permanent link to this article: http://cobaltlaw.com/spongebob-gets-squared-away-by-caru/

The Children’s Advertising Review Unit (“CARU”) issued a press release today stating that food company Kellogg’s, which markets to children on children’s programming, has agreed to remove the tagline It’s the Fruit Snack with a Twist from its “Twistables” fruit-flavored snacks. The press release also stated that Kellogg’s has agreed to remove from its television …

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Permanent link to this article: http://cobaltlaw.com/caru-questions-fruity-ad/

The Viral & Buzz Marketing Association has aligned itself with Massachusetts representative Mike Festa, who has introduced a bill that, if passed, would require that children get parental permission before participating in Buzz marketing efforts. The Bill focuses on online word-of-mouth programs that encourage children to “talk up” products or services to their friends in …

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Permanent link to this article: http://cobaltlaw.com/viral-marketing-association-agrees-kids-should-buzz-off/

Mattel’s new television commercial, which advertises its new JUICE BOX personal video-stereo system caught the eye (or ire) of the Children’s Advertising Review Unit (CARU), which monitors advertising directed at children. The JUICE BOX is a media player that allows children to play music, look at digital photoes, and even watch programming. The JUICE BOX, …

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Permanent link to this article: http://cobaltlaw.com/caru-squeezes-mattel-for-new-juice-box-ads/

The Children’s Advertising Review Unit (“CARU”) announced today that it has reached an agreement with Conair Corporation, relating to its battery-powered toy that strings beads onto children’s hair strands. The commercials, claim CARU, suggested that girls who purchased the product would be more popular with boys. One of the CARU self-regulatory guidelines states that children …

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Permanent link to this article: http://cobaltlaw.com/conair-avoids-hairy-mess-with-childrens-advertising-review-unit/