Category Archive: Children’s Issues

The Viral & Buzz Marketing Association has aligned itself with Massachusetts representative Mike Festa, who has introduced a bill that, if passed, would require that children get parental permission before participating in Buzz marketing efforts. The Bill focuses on online word-of-mouth programs that encourage children to “talk up” products or services to their friends in …

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Permanent link to this article: http://cobaltlaw.com/viral-marketing-association-agrees-kids-should-buzz-off/

Mattel’s new television commercial, which advertises its new JUICE BOX personal video-stereo system caught the eye (or ire) of the Children’s Advertising Review Unit (CARU), which monitors advertising directed at children. The JUICE BOX is a media player that allows children to play music, look at digital photoes, and even watch programming. The JUICE BOX, …

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Permanent link to this article: http://cobaltlaw.com/caru-squeezes-mattel-for-new-juice-box-ads/

The Children’s Advertising Review Unit (“CARU”) announced today that it has reached an agreement with Conair Corporation, relating to its battery-powered toy that strings beads onto children’s hair strands. The commercials, claim CARU, suggested that girls who purchased the product would be more popular with boys. One of the CARU self-regulatory guidelines states that children …

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Permanent link to this article: http://cobaltlaw.com/conair-avoids-hairy-mess-with-childrens-advertising-review-unit-2/

The Children’s Advertising Review Unit (“CARU”) announced today that it has reached an agreement with Conair Corporation, relating to its battery-powered toy that strings beads onto children’s hair strands. The commercials, claim CARU, suggested that girls who purchased the product would be more popular with boys. One of the CARU self-regulatory guidelines states that children …

Continue reading »

Permanent link to this article: http://cobaltlaw.com/conair-avoids-hairy-mess-with-childrens-advertising-review-unit/

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