Category Archive: Promotions

After 4 long years in litigation, Plaintiffs have finally settled their lawsuit with NBC over premium text messaging charges. Having likely spent millions in legal fees, the settlement fairly well recites the law any first year associate could have noted: a free method of entry does not save a pay-to-play entry where you are paying …

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Permanent link to this article: http://cobaltlaw.com/deal-or-no-deal-makes-a-deal-in-illegal-sweepstakes-entries/

On December 2, 2010, Facebook released its new updated Promotions Guidelines. These are significant changes to the original guidelines and will likely affect all promotions offered on Facebook. The new guidelines may be found here. As with Facebook’s prior release of promotions guidelines, sponsors must use third party approved promotions providers, but the guidelines have …

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Permanent link to this article: http://cobaltlaw.com/facebooks-re-releases-promotion-guidelines/

Last week, according to the Promotions Marketing Association, state legislators in North Carolina ratified House Bill 80, which bans the “use of electronic machines and devices for sweepstakes purposes.” The bill is intended to fully foreclose the use of video poker machines (and other gambling machines); the language contained in previously passed legislation presented a …

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Permanent link to this article: http://cobaltlaw.com/north-carolina-bans-electronic-sweepstakes/

Netflix, the web based DVD rental service, launched as contest in 2006 offering a 1 million dollar prize to team that develops a recommendation algorithm that is shown to be 10% better that Netflix’s current recommendation engine. To those in the programming community, the challenge has been compared to scaling Mount Everest. Has the summit …

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Permanent link to this article: http://cobaltlaw.com/the-netflix-algorithm-contest-a-winner-emerges/

The FTC has, since the 1980’s, been actively involved in regulating endorsement and testimonial advertising that is designed to entice consumers into choosing products based upon “real life” experience (or the promise of success from a reputable source). Its guidelines help define the scope of testimonial and endorsement advertising. They point out, generally, if a …

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Permanent link to this article: http://cobaltlaw.com/ftc-seeks-to-make-blogger-and-sponsor-testimonials-more-responsible-but-will-the-plan-work/

Following the trend started by Hyundai Motor Co., and even going one better, automakers

Permanent link to this article: http://cobaltlaw.com/gm-and-ford-offer-to-pay-your-car-note-in-new-promotion/

Stephen Colbert has won NASA’s International Space Station module naming contest. NASA held a contest allowing the public to decide on the new “living room” module aboard the orbiting outpost of the International Space Station. In keeping with the other modules, called Unity and Harmony, scientists and space employees were urging the name Serenity. Problem …

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Permanent link to this article: http://cobaltlaw.com/stephen-colbert-makes-space-monkeys-out-of-nasa/

Don’t forget to check the fine print (with your attorney). If you don’t want to view the entire episode, read below: Michael Scott wants to sell paper. Borrowing an idea from the Roald Dahl book, Charlie and the Chocolate Factory, he decides to put 5 Golden Tickets in pallets of paper to be randomly shipped …

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Permanent link to this article: http://cobaltlaw.com/think-you-have-a-golden-marketing-idea/

For the holidays, Lucky Brand has issued what it believes to be the first User-Generated coupon, where your discount depends upon your level of skill. A unique way to drive users directly to its online presence, the company asks you to “Buck Your Way To Holiday Savings” by playing a game in which users control …

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Permanent link to this article: http://cobaltlaw.com/youve-got-to-play-to-not-pay-coupon-depends-upon-skill-level/

Winter 2009. Reebok, in conjunction with the National Hockey League, is hoping consumer recognition of its brand will translate to money in the bank. Reebok will run a “Find the Lost Logo” promotion during the NHL Winter Classic, where it will ask fans to find the hockey player who is not displaying the Reebok logo …

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Permanent link to this article: http://cobaltlaw.com/reebok-promotion-increases-brand-recognition/

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