Marketing

Marketing

Reaching and retaining customers in today’s crowded marketplace has never been more challenging, both in terms of competition as well as navigating an everchanging regulatory environment. Cobalt helps clients understand the laws and regulations governing consumer engagement in all marketing channels, including:

  1. Telemarketing
  2. SMS marketing
  3. Free trial and subscription marketing
  4. E-mail
  5. Direct response
  6. Guerilla marketing
  7. Direct mail
  8. Chat
  9. Facsimile marketing (yes, Virginia, companies still do send faxes!)
  10. Social media
  11. Working with influencers

The following is a sample of the many laws and regulations on which we advise clients in these areas:

  1. Telephone Consumer Protection Act (TCPA)
  2. Telemarketing Sales Rule (TSR)
  3. CAN SPAM Act
  4. Children’s Online Privacy Protection Act (COPPA)
  5. Restore Online Shoppers Confidence Act (ROSCA)
  6. Electronic Funds Transfer Act and Regulation E
  7. Postal regulations
  8. State UDAAP laws

Let us help you create engaging, effective (and compliant!) marketing campaigns.


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