Nestle’s AquaPod Ads Leave Parents All Wet


In July of 2006, Nestle Waters North America, launched a campaign directed at kids for its new AquaPod waters, specially shaped water bottles designed to promote water-drinking among teens. Included in the campaign were commercials that featured children not obeying their parents and characterizing the parents as “nags.” According to CARU, the self-regulatory agency that requested Nestle remove the ads from the website, one parent wrote “I strongly object to this kind of advertising, which undermines my role and responsibilities as a parent to instill values and a work ethic in my children.”

Nestle agreed to remove the troublesome ads by the end of September.

It now appears that parents are characterized as Zombies on the site. That’s much better.



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