Sunrise Period for .XXX Domains Starts Tomorrow! Your One Chance to Block Others from Registering YOURMARK.XXX

Last March, ICANN voted to approve .XXX as a new Sponsored Top Level Domain (sTLD) for the adult industry. The registry responsible for operating and managing the new sTLD is ICM Registry.

During the Sunrise Period (known as “Sunrise B”), which will be open from September 7 to October 28, 2011, owners of registered marks in current use can apply to opt-out of the .XXX process and reserve names in order to ensure that those names are not registered as .XXX domain names by others. At the close of the Sunrise Period, if no conflicting application by an adult-industry applicant has been made, the reserved name(s) will be removed from the pool of domain names available for registration. The opt-out fee is approximately $400.

Sunrise Period B is the only opportunity for trademark owners to proactively block .XXX domains containing their marks and we recommend clients consider it. It’s an easy and relatively inexpensive process that could save your company much hassle and legal fees in the long run, particularly if your trademark is well-known and attractive to cyber-squatters.

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