Tag Archive: April Fools

Like Verizon did last year on the same day, Google has announced that it is changing its company name to Topeka. From a trademark law perspective, Google is acutely aware that the public must be educated on proper use of its new mark, so as to lower the risk that TOPEKA might become generic and …

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Permanent link to this article: http://cobaltlaw.com/breaking-news-in-the-trademark-world-google-re-brands-to-topeka-posts-new-trademark-usage-guidelines/