Tag Archive: branding

Last week, Abercrombie & Fitch CEO Mike Jeffries admitted he didn’t make A&F clothes in larger sizes. His reasoning: beautiful – read thin – people attract other beautiful people to wear A&F’s clothing; and unattractive – read fat – people detract from his stores. Then came the immediate firestorm of fury on social media sites …

Continue reading »

Permanent link to this article: http://cobaltlaw.com/trademarks-and-social-media-what-we-can-all-learn-about-branding-from-abercrombie-fitch-and-amys-baking-company/

This article from the Daily Princetonian reports that the University “grossed roughly $266,000 [in] 2008… for the commercial use of Princeton trademarks and logos.” The University reportedly has over 100 licensing agreements with third parties, which grant limited rights to produce, use and/or sell products under the University’s marks (anything from baseball caps to mugs), …

Continue reading »

Permanent link to this article: http://cobaltlaw.com/your-trademarks-have-a-very-very-real-value-princeton-reports-making-a-quarter-of-a-million-dollars-last-year-from-licensing-its-brands/

Permanent link to this article: http://cobaltlaw.com/breaking-news-in-the-trademark-world-verizon-rebrands-and-launches-new-very-cloudy-friendly-hippy-logo/