Tag Archive: Constests

Winter 2009. Reebok, in conjunction with the National Hockey League, is hoping consumer recognition of its brand will translate to money in the bank. Reebok will run a “Find the Lost Logo” promotion during the NHL Winter Classic, where it will ask fans to find the hockey player who is not displaying the Reebok logo …

Continue reading »

Permanent link to this article: http://cobaltlaw.com/reebok-promotion-increases-brand-recognition/