Tag Archive: Federal Trade Commission

Since its release in March, 2013, “.com Disclosures” is the new hot read among ad law geeks and insomniacs, but it should be on the desk of every mobile and digital marketing executive in America. The FTC is taking the hard line when it comes to disclosures on electronic and tiny screens, and failure to …

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Permanent link to this article: http://cobaltlaw.com/ftc-comes-out-swinging-above-the-fold-new-guidelines-hold-digital-advertisers-feet-to-the-fire/

If you don’t have anything nice to say, it’s not OK to lie. Increasingly, the FTC is going digital-rambo against false advertisers, and the states are following (law)suit. Lifestyle Lift, a cosmetics company has just settled with New York Attorney General Andrew Cuomo for publishing fake reviews about its cosmetic facelift process. According to documents …

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Permanent link to this article: http://cobaltlaw.com/cuomo-goes-after-lifestyle-lift-for-astroturfing-its-products/

PBM Products, LLC, which makes infant formula for big box stores like Kroger, WalMart, Sam’s Club, and Target, sued Mead Johnson, claiming the Enfamil maker made false statements regarding its ENFAMIL baby formula. Mead Johnson’s new direct mail campaign states ”Enfamil LIPIL’s unique formulation is not available in any store brand.” Worse, the suit claims, …

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Permanent link to this article: http://cobaltlaw.com/mead-johnson-has-the-wrong-formula-for-marketing-sued-again-for-false-advertising/

On the heels of releasing its new advertising guidelines, the FTC is wasting no time in going after individuals and companies it believes have crossed the line in their advertising practices. Long a thorn in the side of the FTC, the weight loss market is taking the first hit. Last month, the FTC sought injunctive …

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Permanent link to this article: http://cobaltlaw.com/ftc-wants-the-skinny-on-hoodia-weight-loss-claims-charges-defendants-with-false-advertising-for-diet-supplement-claims/