Tag Archive: Promotions

After 4 long years in litigation, Plaintiffs have finally settled their lawsuit with NBC over premium text messaging charges. Having likely spent millions in legal fees, the settlement fairly well recites the law any first year associate could have noted: a free method of entry does not save a pay-to-play entry where you are paying …

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Permanent link to this article: http://cobaltlaw.com/deal-or-no-deal-makes-a-deal-in-illegal-sweepstakes-entries/

On December 2, 2010, Facebook released its new updated Promotions Guidelines. These are significant changes to the original guidelines and will likely affect all promotions offered on Facebook. The new guidelines may be found here. As with Facebook’s prior release of promotions guidelines, sponsors must use third party approved promotions providers, but the guidelines have …

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Permanent link to this article: http://cobaltlaw.com/facebooks-re-releases-promotion-guidelines/

The FTC has, since the 1980’s, been actively involved in regulating endorsement and testimonial advertising that is designed to entice consumers into choosing products based upon “real life” experience (or the promise of success from a reputable source). Its guidelines help define the scope of testimonial and endorsement advertising. They point out, generally, if a …

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Permanent link to this article: http://cobaltlaw.com/ftc-seeks-to-make-blogger-and-sponsor-testimonials-more-responsible-but-will-the-plan-work/

Stephen Colbert has won NASA’s International Space Station module naming contest. NASA held a contest allowing the public to decide on the new “living room” module aboard the orbiting outpost of the International Space Station. In keeping with the other modules, called Unity and Harmony, scientists and space employees were urging the name Serenity. Problem …

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Permanent link to this article: http://cobaltlaw.com/stephen-colbert-makes-space-monkeys-out-of-nasa/

Don’t forget to check the fine print (with your attorney). If you don’t want to view the entire episode, read below: Michael Scott wants to sell paper. Borrowing an idea from the Roald Dahl book, Charlie and the Chocolate Factory, he decides to put 5 Golden Tickets in pallets of paper to be randomly shipped …

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Permanent link to this article: http://cobaltlaw.com/think-you-have-a-golden-marketing-idea/