Our People / Vijay Toke
Vijay’s practice centers on intellectual property, with a particular focus on trademark and copyright. Vijay has represented clients in jury trials in both federal and state court in intellectual property matters, trade secret, and other commercial disputes. He also represents clients in ex parte and inter partes proceedings before the Trademark Trial and Appeal Board (TTAB). Vijay has co-authored amicus appellate briefs for The International Trademark Association (INTA) in influential trademark and false advertising cases, including cases before the Supreme Court of the United States and the Third Circuit Court of Appeals. Vijay also assists clients with US and international trademark registration, counseling, licensing, portfolio management, and enforcement. Vijay’s clients include acclaimed restaurants, award-winning international wineries, retailers, clothing and jewelry designers, and biomedical and tech companies. He has also represented clients in disputes over the sale of fraudulent collectible wines.
Vijay is a frequent writer on topics in trademark and copyright law. He has published articles, or has been quoted or referenced, in various publications, such as The Financial Times, Managing IP online magazine, The Recorder, the ABA Journal, BusinessWeek, and the San Francisco Chronicle. Vijay is also a regular presenter on topics in trademark law for the Practicing Law Institute (PLI). He has also taught intellectual property for the Bordeaux School of Management and serves on the faculty of the Mind The Bridge startup school in San Francisco.
Vijay is a member of the State Bar of California, the Federal Bar IP Section (for whom he serves as Membership Director), and the International Trademark Association, for whom he serves on the Leadership Development Committee. He also serves on the Board of Governors of UC Hastings College of the Law. He is admitted to practice before the United States District Court for the Northern, Eastern, Central, and Southern Districts of California, the Ninth Circuit Court of Appeals, and the United States Supreme Court. Vijay has been named to the Rising Stars Super Lawyers list in IP litigation since 2010.
Vijay is an avid amateur chef, and loves to try new and interesting recipes. He is also nearly fluent in Italian, which aids him immensely when ordering dinner at Italian restaurants, watching Fellini films, or working with Italian companies.
• Intellectual Property, trade secret, and commercial litigation
• Trademark clearance, counseling, prosecution, portfolio management, and enforcement
• Swarthmore College: Bachelor of Arts, Biology
• University of California, Hastings College of Law: Juris Doctor